10 Tech Strategies That Stadiums and Venues Use to Delight Fans and Boost Loyalty
Fan experiences at stadiums and venues are undergoing unprecedented transformations due to data and new technology. Teams and venues are…
Is Your Event Prepared for the World of Augmented Reality?
Last year, Microsoft envisioned, through a Super Bowl advertisement, how their augmented reality (AR) device could revolutionize the NFL—imagining features…
7 GRAVE DATA MISTAKES YOUR BUSINESS DODGED – AND WHY YOU SHOULD bE GRATEFUL!
The potential to completely revolutionize how businesses engage with their customers and fans lies within big data, particularly the right…
5 Innovative Data Strategies from Qantas to Cultivate Loyalty
Many individuals agree that air travel today lacks the memorable and enjoyable experiences of the past. Nowadays, travel is often…
5 Must Attend XLive Sessions
What could be a more exciting way to begin December 2016 than a trip to Vegas for XLive — Amiright?…
6 Key Forces Behind the Surging Popularity of Music Festivals
For the Millennial generation, attending a multi-day music festival has nearly become a rite of passage. In the U.S. alone,…
The Best Customer Lifetime Value Strategies (According to Our Data)
The calculation of customer lifetime value (LTV) at an individual level is not a recent development. Nonetheless, LTV is among…
How Beacons and Big Data Transform the Shopping Experience
Large and small businesses are rapidly recognizing the significance of big data and are dedicating substantial amounts of both time…
Does Data mining Requires a PHD?
The future of journalism lies in data intelligence, a fact recognized even by a 162-year-old publication. Consequently, when the New York…
12 Innovative Cities Embracing the Internet of Things Revolution
Amidst the excitement surrounding the Internet of Things and big data, we opted to search for the cities and individuals…